For Xmas 2010 I created a three part image series abstracting the design process. Directed Agility – means thinking outside the box, creatively and quickly, advancing rapidly through prototypes and mock-ups whilst being directed with an objective in mind at every stage. The mechanical gecko image is from a VW advertisement from the Metro newspaper. Convergent Divergence – is the process of thinking of lots of ideas but narrowing them down quickly. (The molten chocolate band is from a Galaxy advertisement I think). Impacting Detail – the overall idea and service is crucial but only with well thought through details does the experience stick in people head’s (e.g. sense of surprise).
The abstracted design process